BUSI 148
Promotions Management.
University of the Pacific · UGRD · Fall 2026
1 section
Catalog description
Students study the theory and practices used in the promotions component of the marketing mix. Students are exposed to a number of techniques employed by marketing departments, advertising firms and public relations professionals to advertise and promote products and or services. Prerequisite: BUSI 107 with a "C" or better. Junior standing.
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Availability not recently verifiedClass #pacific-0426Fall 2026UGRD4 credits
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