BUSI 107

Marketing Management.

University of the Pacific · UGRD · Fall 2026

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BUSI 107 is an introduction to the institutions, techniques, policies and procedures utilized in the planning and performance of the activities which direct the flow of goods and services from producers to consumers. An emphasis is placed on the managerial process of decision-making in the setting of marketing strategy. Prerequisite: ECON 053 . Sophomore standing.

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Class #pacific-0395Fall 2026UGRD4 credits
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