Advertising and Commercial Design.

Catalog description

This course explores the creative and strategic processes behind successful advertising and commercial design. Building on the principles of branding and identity systems, students will learn to develop compelling advertising campaigns across various media, including print, digital, and environmental platforms. The course emphasizes visual storytelling, audience engagement, and the integration of brand messaging into cohesive advertising strategies. Through real-world projects, students will craft multi-platform campaigns, design commercial packaging, and refine their client presentation skills. The course prepares students for roles in advertising, marketing, and commercial design, with a focus on professional-level execution and brand alignment. Prerequisites: ARTS 010 or permission of instructor.