Branding and Identity Systems.

Catalog description

This course explores the principles of branding and the development of cohesive identity systems. Students will examine how logos, typography, color, imagery, and messaging create effective brand identities across various platforms. Through project-based work, students will conceptualize, design, and implement comprehensive branding systems for real-world applications, enhancing their understanding of visual communication strategies. By the end of the course, students will have developed a portfolio-ready branding project that demonstrates their ability to create consistent and impactful design solutions. Prerequisite: ARTS 010 , or permission of instructor.