Children's Book Marketing

Catalog description

This course provides an in-depth analysis of how every type of children’s book is marketed – picture books, novelty books, graphic novels, middle grade and young adult fiction and nonfiction, as well as reference, in both hardcover and paperback. Students will learn how children’s books are evaluated, acquired, and produced and understand the ways in which content and readability play a role in children’s book publishing. All essential elements of children’s book marketing will be reviewed, including how it differs from adult trade marketing. Students learn general marketing principles and implement them by designing marketing plans using both traditional and digital methods (social networking blogs, Twitter, e-mail, downloads, podcasts, and other marketing strategies). Students practice professional communication skills by writing marketing and publicity copy. The role of the marketer in the publishing process and the interaction between the marketer and other publishing professionals is examined in detail.