Media Ad Sales

Catalog description

As the magazine industry faces tremendous challenges and the digital industry continues to increase in importance and exposure the basic techniques of selling are similar in nature. Advertising, sales and marketing are all critical to the livelihood and life expectancy of both print and digital. This course examines, both consumer magazines and websites, the sales process, and how revenue is won in today’s competitive advertising sales environment. Sales techniques, development of sales presentations, brand positioning, integrated marketing, ad pricing and research are all reviewed. We will take a consultative approach to selling using our clients goals as the focus and using our print and digital audiences as the solution, when approached in a strategic and innovative manner.