Magazine Circulation: Print & Digital

Catalog description

The goal of this course is to provide a full understanding of audience development for consumer magazines and websites, and their role in the publishing model. The student will gain an understanding of this revenue stream and how it impacts advertising revenue. We will also review the influences editorial has on the ability to successfully market to the brand's audience, with both print and digital. Students will also explore the numerous channels available to the publisher including newsstand distribution, direct mail, and the standard measurement models used within the industry.