Marketing and Publicity Principles and Practices

Catalog description

This course provides an in-depth analysis of how both fiction and nonfiction books are marketed, including hardcover trade books and mass market books. Students learn general marketing and publicity principles and implement them by designing marketing and publicity plans using both traditional methods and digital methods (social networking, blogs, twitter, email, downloads, podcasts and other marketing strategies.) Students practice professional communication skills by writing marketing and publicity copy. The role of the marketer and the publicist in the publishing process and the interaction between the marketer and the other publishing professionals is examined in detail.