Digital Audience Development for Books and Magazines

Catalog description

This seminar series will give students a comprehensive understanding of how media companies build valuable digital audiences through social media, email marketing, strategic partnerships, and more. As the digital publishing landscape evolves, a diversified audience development plan is essential to the success of a publisher’s ability to monetize content. The professor has a decade of experience in digital publishing and is the current head of social media at the American Museum of Natural History in New York City. She will provide students with an inside look at how companies are currently developing and utilizing their digital audiences. This course will give students the knowledge they need to move into this field of work.