Information Systems In Publishing

Catalog description

All publishing students, including those going into Editorial, Marketing, Design, or Production, need to understand the basics of publishing technology. Why? As a department manager in the future, you may be asking IT for resources or may have to make a decision about the technological direction for a publishing project. This class presents the technological needs in core publishing areas, such as the creative process, marketing, business, and distribution. We will cover the underlying business issues and the challenges to implementation. We will look at several technologies in depth, such as workflow systems, digital asset management, web content management, and cross-media publishing. Students will get an understanding of the technology issues for various output, including print, web, e-books, apps, and mobile, as well as a glimpse into emerging technology.