Fundamentals of Trade Book Publishing

Catalog description

This course examines general interest trade book publishing and the life cycle of a book. Students learn how books are acquired and how a publication list is developed. The roles of literary agent, editor, and publisher are studied, along with how sales, publicity, and marketing contribute to a book's success. Students are guided step by step through the publishing contract and the basic production process (design, editorial, production, and manufacturing). Students will explore how publishing has evolved and how new business models can be developed as a result of emerging technologies.