Principles of Publishing: Books

Catalog description

This course is an introduction to the basic principles of book publishing for trade, academic, el-hi, university presses, scholarly and professional, and children’s books. Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of each of the above mentioned segments of the book publishing industry: editorial principles and practices, marketing and publicity, production, sales and distribution. The impact of technology on these segments of the industry, current trends and issues will also be covered. Guest speakers form major publishers will provide insights from the industry.