Media Relations

Catalog description

In the United States alone, media relations is a multibillion-dollar business practiced by 158,000 professionals, according to the US Bureau of Labor Statistics. Furthermore, the Bureau says that “employment of media relations specialist is expected to increase faster than the average for all occupations through 2012. The need for good media relations in an increasingly competitive business environment should spur demand for media specialists in organizations of all types and sizes”. This course is designed to explore and understand the world of media relations.