Media and Strategic Communication

Catalog description

Through participation in this course, you will begin to make sense of many of the trends and issues emerging in today's strategic communication environment. You will become familiar with the modern world of media and you will learn how to apply communication theories in order to assess industry issues. Most importantly,you will gain hands on experience creating a strategic communication plan, providing you with the skills necessary to translate communication and media theory into actionable plans. This course will provide you with a stepping-stone into the media world,and equip you with tools for understanding the challenges facing 21st century media and communication professionals.