Seminar in Marketing: International Marketing Field Study of Scandinavia

Catalog description

Looks at the effects of sustainability and European Union integration on marketing activities in Scandinavian countries. Students will meet with business managers, educators and government officials to discuss issues and business practices. Students will study the cultural values and norms of Sweden and Denmark and participate in various cultural events and activities. Extensive use of Blackboard will be made to provide students with readings, case studies and web-assisted instructional materials. A research report incorporating the field experiences is due two weeks after the conclusion of the field study.