MAR 641

Business to Business Marketing

Pace University · UGRD · Fall 2026

1 section

Catalog description

Examines the differentiating aspects of industrial (business to business) marketing and how to develop appropriate strategies. Covers the topics of marketing management from this point of view of business markets. Extensive use is made of case studies.

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Class #pace-MAR641Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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