MAR 635

Marketing Research

Pace University · UGRD · Fall 2026

1 section
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Examines the use of research as a tool for decision-making. Topics include: defining information needs, value of information, scientific method, exploratory research, questionnaire construction, sample design, field work, editing, tabulation, report writing and presentation. Credit Badge: Analytics.

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Class #pace-MAR635Fall 2026UGRD3 credits
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