Topic: Sustainability Marketing

Catalog description

This course, set within the broader context of sustainability, aims to enhance knowledge and critical thinking skills in researching, planning, and creating marketing strategies that enable organizations to achieve the triple bottom line: people, planet, and profit. Key topics include designing sustainable business models to foster innovation and competitive advantage, analyzing consumer expectations and behaviors regarding sustainability, applying sustainability principles to product design, packaging, and value chain creation, and effectively communicating sustainable value propositions.