Social Media in Marketing

Catalog description

This course introduces students to marketing mix strategies with a focus on social media. Students will explore product development, pricing strategies, distribution and promotion within the digital marketing arena. The course offers opportunities to develop skills in segmenting and targeting consumer groups, understanding social media consumer behavior and insights and 360 degree marketing communication campaigns with emphasis on the digital market space. Students will be introduced to digital media vehicles including social media communication strategies and platforms and mobile marketing and will learn to successfully integrate digital with traditional media.