Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business

Catalog description

In Ad Team II students develop a plan and presentation to win new business. A continuation of MAR 346 , students work together to plan and execute an Integrated Marketing Communications (IMC) campaign for a major client as specified in the campaign brief supplied as part of the AAF National Student Advertising Competition. Under the guidance of a faculty advisor, the team operates as an agency and formulated an adverting and IMC plan, designing creative materials and media strategies, and presents the campaign in the eastern regional division of the AAF National Student Advertising Competition. Must be a Junior or Senior or Instructor Permission Required.