Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand…

Catalog description

This course is an intensive, hands-on learning experience where all students in the class will function as part of an advertising agency to research, strategize , and develop marketing communications in order to activate brand change for an actual client. The course includes the preparatory Integrated Marketing Communications planning, the study of creative principles, and the research required for Ad Team II -The Brand Pitch (formerly known as MAR 348 - Advertising Team Workshop), which is offered in the Spring. Students in this course will receive a campaign brief from the American Advertising Federation (AAF) as part of the National Student Advertising Competition (NSAC) and its sponsoring clients.