MAR 221

Advertising Strategy & Creative

Pace University · UGRD · Fall 2026

1 section

Catalog description

Experiential course designed to explore in detail the role of advertising and communication in marketing programs. Students learn how to develop an integrated marketing communications campaign and subject areas include developing strategy, executing advertising/communications programs and evaluating results.

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Class #pace-MAR221Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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