Topic: Digital Transformation

Catalog description

This course provides a comprehensive exploration of digital transformation in the modern business landscape. The course covers a wide range of topics including the concept and impact of digital transformation, emerging technologies, digital business models, customer experience, digitization of operations, SaaS, IaaS, PaaS, consulting strategies, CRM and ERP frameworks, and strategic planning. The course culminates with students developing and presenting their own digital transformation plans. This course is designed to equip students with the knowledge and skills necessary to navigate and lead in the "digitally transformed business world.” 11. Each week will include one “laboratory” type exercise utilizing the CRM environment. Each week, students will review a basic administrator concept and then set up that function in the CRM environment with the idea of how to set up basic functionality, security, users, and roles.