Web Mining

Catalog description

Web mining aims to retrieve useful Information and gather knowledge from various sources such as web hyperlink structure, page contents, and user logs. Those information and knowledges i.e. behavior patterns, leads to business decision making in e-commerce, business analytics, and other web services with mass participations. The course will cover application of data mining techniques in analyzing web usage data which Is usually either unstructured, partially structured, textual data residing In central or distributed repositories. Topics covered include web structure, indexing and ranking, crawling, and filtering algorithms. We will also cover association rule, clustering, tracking and monitoring of web usage pattern.