ENG 396H
Topics: Cultural Rhetorics
Pace University · UGRD · Fall 2026
Catalog description
In an era where information spreads rapidly and influence is exerted through various online platforms, this course explores the persuasive strategies and language employed in digital and social media spaces. We will examine how creators of online content employ (consciously or not) classical rhetorical principles, and students will critically evaluate real-world examples from various contexts, including political discourse, social activism, and online communities. We will also explore the ethical considerations and challenges associated with digital and social media rhetoric, such as misinformation. The course will culminate in a project where students analyze rhetoric and discourse in an online site of their choosing.
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