Communication and Media Analytics

Catalog description

The purpose of this course is to help students gain a practical understanding of the field by independently conducting their own communication and media study. Students will learn how to conduct a systematic communication inquiry by: identifying an issue that needs to be investigated; proposing a design to study the issue: collecting and analyzing data; interpreting the results; and presenting the findings of their study to a lay audience. Students will be able to use this project as evidence for the hands-on, practical experience they will have gained in studying the field of communication and media or to bolster their application for graduate school , if they choose to pursue further education in this field of study.