Topic: Introduction to Location Intelligence and GIS

Catalog description

This course introduces Web-based tools for GIS, location intelligence, business analytics, and visualization. These tools can be leveraged in research in multiple business fields including retail, marketing, and decision support. Doing hands-on projects, students will use web-based data for mapping and analyze the data for market planning, site selection, customer segmentation, and risk assessment. Students will use the latest industry tools, such as ESRI’s ArcGIS Business Analyst Online (BAO) as well as ArcGIS Online, which is a cloud mapping platform that gives users the ability to build, visualize and analyze geospatial models across multiple disciplines. ArcGIS Business Analyst Online (BAO) provides location-based intelligence to enhance prediction and decision-making with map-based analytics for accurate reports and dynamic presentations by using tools and data, such as demographic, lifestyle, spending data, health, and education data.