Introduction to Packaging Design

Catalog description

This course introduces the creative discipline of packaging design. Students will analyze and solve package design problems relating to branding, form, material and production constraints using both traditional art techniques and digital technologies. They will address structural challenges through hands-on work with paper and other materials. They will learn to fabricate high quality mock-ups (comps) of their designs, and to document their work. Students will also learn to present and discuss their work, and to provide constructive feedback to others, during class critiques.