ART 273
Graphic Design 2
Pace University · UGRD · Fall 2026
Catalog description
This course builds on the principles and skills of Graphic Design 1 to further develop creative processes of designing for individuals or organizations. The class will explore the development of a fictional client’s visual concepts and aesthetics through logo or identity design, typography, package design, and page layout for print and web based formats. Each stage of this process will be advanced through visual research, program skills, proposals, presentation and critique. Students will work at times in groups to experience a team process of creative decision-making. The course will give the student a real world sense of the professional graphic design environment.
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