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MKT 4113Integrated Marketing Communic
University of the Ozarks · 3.0 credits · UGRD
Catalog
=A study of the promotion mix with an emphasis on coordinating marketing communications. Students will develop objectives, budgets, and an integrated marketing communication plan for advertising, personal selling, sales promotion, public relations, and publicity. Prerequisites: MKT 2013 Digital Marketing
Recent sections
Fall 2026 · 1 section
Aug 25 – Dec 16
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #949 | Tu Th · 1:00 – 2:15 PM | Boreham Business Building 205 | Nalisa Brown |