Personal Selling

Catalog description

Examines the principles of selling, with emphasis on practical application through student sales demonstrations, promotional activities and case studies. Includes a comprehensive study of product knowledge, the handling of objections and closing techniques. Studied in detail are customer relations, consumer buying motives and sales problems that arise in business. Supplemental materials are distributed to acquaint students with the current sales and marketing environment, its challenges and opportunities. Co-requisite: NONE