Marketing

Catalog description

Examines the problems and practices in marketing management. This includes marketing strategy planning; the marketing manager's role in relation to the social, economic and political environment and the marketing functions of buying, selling, transportation and market risk are also discussed. Discusses marketing policies, the relationship between employee and manager and the activities of the manager in various business situations. This course must be taken in the same semester as ECO 201 to be compliant with the Ohio Transfer Assurance Guide. Co-requisite: ECO 201