Fashion Merc & Buying

Catalog description

Examines fashion merchandising and its relationship to the field of marketing and retailing. After a brief review of fashion and retailing history and consumer behavior, this course details buyer and marketer roles in merchandising and manufacturing environments. Emphasis is placed on formal merchandise planning and control including what, when, and how much to buy, as well as how to sell and promote a product so those plans turn into merchandising success. Co-requisite: NONE