Rural Bus Entrepreneurship II

Catalog description

Develops a customer analysis component for a new venture business plan and analyzes the product/service component. Focuses on the customer analysis component including target customers and customer profiles. Customer wants and needs will be listed and compared with the product/service component. Notes: Course content and instruction is individualized to address the specific enterprise and business structure owned and/or operated by the ABM student. Assessment of this course will be based on the student project selected from the approved project list found in the State ABM Master Packer. (ABM courses are subject to CCCS statewide policy as stated in the master packet regarding credit hours, contact hours, competencies, certificates, and required documentation). Contact State Program Director for Agriculture.