Marketing Plan Dev III

Catalog description

Develops a pricing strategy for a marketing plan. Development of a pricing strategy will include price/qualify relationships, sales methods, and ways to add value to products/services. Data from an inventory system as well as sales and expenses for products/services will be addressed. Notes: Course content and instruction is individualized to address the specific enterprise and business structure owned and/or operated by the ABM student. Assessment of this course will be based on the student project selected from the approved project list found in the State ABM Master Packer. (ABM courses are subject to CCCS statewide policy as stated in the master packet regarding credit hours, contact hours, competencies, certificates, and required documentation). Contact State Program Director for Agriculture.