Marketing Plan Dev I

Catalog description

Covers the use of marketing research to analyze the initial steps in developing a marketing plan. The focus will be on product and service component of the market plan. Data trends for products and services from an accounting system will be utilized in the analysis process. Notes: Course content and instruction is individualized to address the specific enterprise and business structure owned and/or operated by the ABM student. Assessment of this course will be based on the student project selected from the approved project list found in the State ABM Master Packer. (ABM courses are subject to CCCS statewide policy as stated in the master packet regarding credit hours, contact hours, competencies, certificates, and required documentation). Contact State Program Director for Agriculture.