SB 351

SPORTS MARKETING

Oregon State University-Cascades Campus · UGRD · Fall 2026

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Explores the complex and diverse nature of sports marketing. Applies fundamental marketing concepts to the sports industry, including the marketing mix, consumer behavior, segmentation analysis, and assessment of marketing programs specific to sports. Covers guidelines for the formulation of marketing goals and strategies.

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Class #oregon_cascades_campus-7715Fall 2026UGRD4 credits
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