MRKT 593

INTEGRATED MARKETING COMMUNICATIONS

Oregon State University-Cascades Campus · UGRD · Fall 2026

1 section

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Analysis of the influence of marketing communications on the attitudes and behaviors of consumer and industrial buyers. Identification and examination of the major decisions made by marketing/advertising managers in implementing the promotional mix.

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Class #oregon_cascades_campus-5062Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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