MRKT 592
CONSUMER BEHAVIOR
Oregon State University-Cascades Campus · UGRD · Fall 2026
1 section
Catalog description
Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #oregon_cascades_campus-5061Fall 2026UGRD3 credits
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