MRKT 486

CUSTOMER RELATIONSHIP MANAGEMENT

Oregon State University-Cascades Campus · UGRD · Fall 2026

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An integration of people, process and technology. Emphasizes how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance.

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Class #oregon_cascades_campus-5043Fall 2026UGRD4 credits
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