INTEGRATED MARKETING ANALYTICS PROJECT

Catalog description

Integrate what you have learned to solve industry-sponsored problems. Provides opportunities to design, implement, and evaluate analytic solutions for a real-world enterprise. Student teams will examine the data requirements, technical requirements, and organizational requirements necessary for the success of analytical solutions. Provides real-world case studies that examine the role of analytics in an organization. Special emphasis will be given to the implementation and leadership of the analytical function in an enterprise.