BA 590

MARKETING MANAGEMENT

Oregon State University-Cascades Campus · UGRD · Fall 2026

1 section

Catalog description

Provides an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles.

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Class #oregon_cascades_campus-1374Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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