Building a Brand

Catalog description

In this capstone course, the students will create content for their own business or social media ventures. Still will focus on the development of an Integrated Marketing Communication (IMC) plan, outline and develop content with that aligns with their brand and goals, and analyze social media and digital communication metrics to assess how to improve their overall strategy. Course requirements include developing a social media and digital communication plan, maintenance of a weekly log that includes content created, assessment of content and strategy, and a final portfolio that includes a brand and organizational analysis, a social media and brand strategy, digital communication posts, and a reflection using social media metrics. It is recommended that students take both COM 110 and COM 233 prior to taking this course.