Intro Pub Relations

Catalog description

Social media is changing how business is done around the world in almost every industry. Media relations, social media content creation and influencer engagement, and paid media are now equally important for any organization's strategic communication. The role of the public relations practitioner has changed to reflect this shift. This course is designed to help students understand how public relations and marketing have (and have not) changed due to the rise of social media and changes in various underlying contextual factors, such as business goals, consumer voice, speed of information dissemination, communication channels, and consumer-to-consumer social interactions. Through this course, students will question: How do we best engage, connect and tell our clients' stories and brand message to a multitude of media outlets, using a wide variety of strategic multimedia tactics and methods?