BMC 101Intro to Mass Media

Catalog

The course presents an overview of mass media as public communication and traces the histories and technological developments of print, film, radio, television, the Internet and emerging technologies. Topics covered include journalism, media management and business practices, advertising and commerce, social media, ethics, laws and regulations, and global media, with special emphasis on the role of mass media in culture and society. Open elective. This course fulfills the Global Awareness and Diversity (GLAD) elective at OCC and the SUNY Gen Ed Humanities requirement.