EVENT PLANNING

Catalog description

This course is designed to provide an introduction to the event industry, including all aspects of planning and executing events, meetings, and conferences, and to acquaint students with the skills and tools necessary for industry success. Students will gain understanding of the meeting/event planning industry and its required competencies through classroom study as well as practical application, guest lectures, and field trips. Topics covered will include: the history of the industry, the building blocks for event management, research, sales and marketing, risk management, creative elements, food and beverage, entertainment, technical production, and logistical considerations.