ADVERTISING & PROMOTIONS

Catalog description

Course will accommodate both marketing and non-marketing majors. This course is a continuation (part 2/2) of BSNS 440 - Marketing Research. Advertising and Promotions builds on foundational work generated during BSNS 440 where students research a real-world marketing challenge provided by a corporate sponsor. Students combine their strategic marketing acumen, research insights, and creativity to develop a fully integrated marketing campaign and media plan. Through this hand-on learning experience, a student team may "pitch" their integrated marketing campaign to a panel of judges during regional and national competitions.