BSNS 253

PRIN OF MARKETING

Olivet Nazarene University · UGRD · Fall 2026

2 sections2 open now
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Catalog description

An overview study of marketing that introduces the student to the dynamics of the marketplace and the processes used to successfully develop and deliver goods and services to meet market needs. A philosophy of management by the "marketing concept" is fostered. Specific topics include the role of marketing in business and society, consumer analysis, market evaluation and segmentation, the marketing mix, and marketing decision-making.

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Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

01

13 openSeats: 47/60 seats Last recorded: Aug 15, 2026, 5:21 PM
Class #87917Fall 2026UGRD3.0 credits
13 available47 enrolled60 capacity0 waitlist
Days & times
M/W/F 9:00 AM-9:50 AM
Meeting dates
Aug 26 – Dec 13
Location
Main Campus
Instructor
Allen, L

Section notes

Instructional method: LECTURE

Details checked 4 hours agoSeats checked 4 hours ago

02

17 openSeats: 43/60 seats Last recorded: Aug 15, 2026, 5:21 PM
Class #87918Fall 2026UGRD3.0 credits
17 available43 enrolled60 capacity0 waitlist
Days & times
M/W/F 11:00 AM-11:50 AM
Meeting dates
Aug 26 – Dec 13
Location
Main Campus
Instructor
Allen, L

Section notes

Instructional method: LECTURE

Details checked 4 hours agoSeats checked 4 hours ago
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