Influencers, Promotions and Placements

Catalog description

Description: Advanced practices in strategic communication focusing on influencer marketing, cross promotions and product placement. Students will learn to build authentic connections with audiences, generate buzz, and integrate brands into popular culture. Ideal for those aiming to innovate in advertising, marketing, public relations, and sport communication, this course offers a comprehensive understanding of how modern brands succeed in a competitive marketplace. Previously offered as JB 4653.