Creative Strategies

Catalog description

Description: This course emphasizes the development of creative strategies in advertising and public relations campaigns. It teaches students to think creatively to solve advertising and PR challenges and to effectively formulate the campaign's 'Big Idea.' Students will learn to innovate through brainstorming and concept development, integrating insights from target audience, market, and product research. Hands-on exercises in copywriting and design will enable students to apply creativity in various marketing contexts, culminating in a campaign board. Previously offered as JB 3603.